How Sex Toys Are Made”, BuzzFeed Video’s behind-the-scenes profile showcasing Doc Johnson, has gone viral since its July 20 release. The Buzzfeed.com-produced video depicts the daily workings of Doc Johnson, and features various interviews with Doc Johnson team members, giving viewers a fascinating closer look at what it takes to run the largest sex toy manufacturing company in America. The video has so far amassed over 3 million views, with more than nineteen thousand comments and multiple thousands of shares on BuzzFeed’s Facebook and YouTube pages.
Doc Johnson COO and CCO Chad Braverman says, “We have always been extremely committed to American manufacturing; and we think this BuzzFeed profile has done a fantastic job of showing our customers and fans all the work that goes into the products we make here. 75% of our goods are made in the United States, a feat that becomes more challenging every year. The BuzzFeed video beautifully showcases the process behind the development of our products, from the first set of hands in the factory, to the last set of hands, the consumers.”
“BuzzFeed’s diverse readership has shown us an overwhelming positive response in the short time since the video went live.” said Doc Johnson’s VP of Sales and Marketing Scott Watkins. “The site’s viral nature allows the story to spread to many untapped platforms that do not typically offer consumers a peek into the adult industry. This is excellent exposure for Doc Johnson.”