CalExotics Silhouette S8

CalExotics wins Red Dot Award

CalExotics wins the Red Dot Award in product design for its Silhouette S8. Participants from 57 nations registered 5,200 products for the Red Dot Award in product design for 2016. 41 experts compose the Red Dot jury, with judges from all around the world to ensure strict standards and fairness. “We are greatly honored and humbled by this award. My team sought out to create something unique and after thoughtful planning the S8 was crafted. Winning the Red Dot Award gives us a huge sense of accomplishment,” says Susan Colvin, Founder and CEO of CalExotics.

The Silhouette S8 is a body forming massager featuring a completely flexible design. The uniquely shaped massage is made of body-safe silicone and is USB rechargeable making it an environmentally friendly product eco-conscious user can enjoy.  The Red Dot Award will be presented during an awards ceremony in July in Germany. At the subsequent after-show party “Designers’ Night”, the winners will receive their certificates and celebrate until the early hours in the Red Dot Design Museum Essen in the midst of prize-winning products. All award-winning products will be presented in the special exhibition “Design on Stage” for four weeks, before becoming part of the permanent exhibition.

With about 2,000 exhibits from 45 nations, the Red Dot Design Museum Essen displays the complete range of current product design. In the former boiler house of the UNESCO World Heritage Site Zollverein coal mine, it presents products that have won the Red Dot on five floors and approximately 4,000 square metres. Every year, the world’s largest exhibition of contemporary design informs around 150,000 visitors about current trends and top achievements.


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