XR Brands has teamed with pop superstar Katy Perry for the promotion of new single ‘Chained to the Rhythm’, shackling disco balls to landmarks across the country using Kink Industries’ heavy-duty cuffs and chains. Perry’s creative team sent her loyal fans on city-wide scavenger hunts last week to find a series of glittering orbs, each expertly bound to the ground using XR Brands’ blacksmith-made steel shackles. Once discovered, fans could plug in their headphones to get a sneak peek at Perry’s. Available from Kink Industries, these shackles are custom-made of heavy-duty stainless steel with a chrome finish and hex key for a secure fit.
“Katy Perry had a special vision for the promotion of her new single and we knew exactly what she’d need to make the most impact – our toughest stainless steel shackles,” said XR Brands VP of Sales and Marketing Rebecca Weinberg said. “‘Chained to the Rhythm’ is a strategically political anthem that urges listeners to see beyond their rose-colored glasses and it was an honor to help Katy promote and celebrate her important message across the country.”