The 2016 Male Power catalog contains every garment in the company’s product line, along with comprehensive information about fabrics, sizes and color options. The latest Male Power catalog underscores the company’s dedication to becoming bigger and better. Previous catalogs utilized extensive studio photography. The newly released edition, however, was shot largely on location in sunny Los Angeles, in order to capture a fresh new look that better showcases Male Power’s latest fashions. The men’s undergarments are highlighted in lifestyle images.
“Our clientele demands a large selection of merchandise, the latest trends in apparel, and a very broad array of options,” according to company president Jeffrey Baker. In order to deliver that, the company has refashioned itself: It began late last year with a physical move to new headquarters in Hauppauge, New York. The current company offices and warehouse allow for increasing productivity and creativity, greater storage capacity, faster shipping and improved customer service.