The brand “Partner” will be occurring among the worldwide uniform umbrella brand “Satisfyer” as “Satisfyer Partner”. The further development of the brand reflects the transformation of the German brand.
The foundation for the new brand appearance was a large-scale survey from customers and partners. “The company and employees are reliable, as well as products regarded as very high quality,” the company says in a press release. The new brand logo builds on this image and moves the customer’s wishes even stronger in the center. The new umbrella brand “Satisfyer” puts the customer in the center of attention. The new brand conveys that Satisfyer is a diversified company and aspires to work in an integrated way, thereby increasing internal synergies and creating added value for customers and employees.
The recently separate logos of Satisfyer and partners now formed a unity and so consciously represents an evolution of Satisfyer. “Especially taking into account the future strong advertising presence for Satisfyer, the new direction makes a lot of sense and will push Satisfyer Partner’s growth even further,” says Marketing Director Nicola Stevens.