pjur’s Key Account Manager Stefan Daniel was on site to promote the three new products – pjur MAN XTEND Cream, pjur MAN STEEL Gel and pjur superhero STRONG performance spray – as well as the new counter displays, during the Scala in-house exhibition from September 4 to 5.
The displays that pjur had brought along to the exhibition all sold out on the very first day. There were three presentations each day at the pjur booth, in which Stefan Daniel highlighted the key points about the new products. 1,000 bottles of pjur Original 10 ml were given away with the Scala goody bags. Since there wasn’t enough for all the visitors, Scala ordered an additional 400 bottles and sent them on to customers who had already expressed an interest at the exhibition.
Straight after this, Stefan Daniel traveled to Eropartner to deliver an in-depth pjur presentation to the wholesale partner. In addition to the pjur philosophy, all the top sellers from the six pjur product categories were described again in detail. All four sales managers with international responsibilities were present, as well as the purchasing and sales management and the executive board. The key account customer has the entire pjur range and a total of over 3,000 different products. The warehouse facility offers expansion potential of approx. 1,000 m2.
“The visits to Scala and Eropartner were very successful for us. The presentations are an important way to clear up any questions or queries that customers and retailers may have and to show sellers where the USPs of the products lie,” says Stefan Daniel.