Kama Sutra recently published a press release that recaps the company’s history. “What the world needs now, is love sweet love. The lyrics ring as true today as they did in the turbulent late 1960s, when war and societal rifts on every level dominated the zeitgeist,” the company says looking back at it’s founding. It was also the era that united youth under the flags of flower power and free love, and inspired Kama Sutra to act and bring people together.
They describe the purpose as “passionate but simple”: to be the very antithesis of discord by helping lovers create joyful experiences of intimacy. More than 45 years later, Kama Sutra’s mission is still the same.
While the inspiration for Kama Sutra may be ancient, they see the intention behind its products as a modern one. The company’s very first products, the Oil of Love, is still as sought after now as it was when it debuted according to the company. “Oil of Love was the catalyst for a host of other passion-worthy products that include Pleasure Bal, Honey Dust Body Powders, Massage Creams and Oils, Personal Lubricants, Massage Candles and most recently, the luxurious and elegant Rhythm collection,” the company concludes.