Doc Johnson reported a successful showing at ANME last week in Burbank, California. Taking place at the Los Angeles Marriott Burbank Airport on January 14th and 15th, the Adult Novelty Manufacturing Expo is one of the world’s premier adult novelty B2B show.
At this year’s Winter ANME show, Doc Johnson unveiled a number of new items, including a range of iVibe Select vibrators, an entirely new product line for men called Main Squeeze, and some fresh additions to the OptiMALE line, as well as new in-store marketing support for multiple collections.
Doc Johnson also displayed its newest product lines that have recently started shipping, including
- American POP! collection
- The D, a selection of phallic shapes and sizes in dual-density ULTRASKYN
- Kink by Doc Johnson, a line of BDSM/fetish products made in collaboration with Kink.com
To showcase the Kink by Doc Johnson collection, Doc Johnson created a fully decked out bedroom scene for their booth, allowing attendees to get a hands-on experience as well as visualize what some of Kink’s most innovative products would look like when used in a real bedroom. The design and structure of the booth encouraged active engagement and interaction, ensuring attendees left with a clear understanding of the capabilities and benefits of the Kink by Doc Johnson brand.
Chad Braverman, COO and Chief Creative Officer for Doc Johnson, said, “We are deeply appreciative of the overwhelmingly positive response we received at ANME this season. All of our new products and collections on display — including Main Squeeze, the All Star Porn Stars™ Karla Kush Squirting Pussy, and our latest additions to iVibe™ Select — were huge hits. To highlight Kink by Doc Johnson, we created a custom neon sign and included a bedroom scene in the booth so customers could visualize the benefits of the products first-hand, including the waterproof sheets and pillowcases. We pulled out all the stops and received rave reviews from everyone who visited.”