New collections by Doc Johnson
Doc Johnson announced a successful run featuring the release of more than 200 new pleasure products at this year’s ANME trade show in Burbank, CA. In addition to new items for existing collections, the manufacturer’s new releases included the debut of three new product lines:
- the American POP! collection in high-end, locally made materials inspired by pop art aesthetics and attitudes
- The D, a selection of best-selling phallic shapes and sizes in dual-density ULTRASKYN
- Kink by Doc Johnson, an exciting collaboration with fetish entertainment producer Kink.com
“All three of the new lines were met with an enthusiastic response from customers attending the show,” said Doc Johnson’s Vice President of Sales and Marketing Scott Watkins. “The Kink Collection in particular fills a new category of revenue for the company and serves an expanding niche market of consumers who demand high-quality fetish products, at a fair price from a name they trust.”
“All of this season’s new products and collections were conceived with the concept of affordable luxury in mind, and we are deeply appreciative of the positive response we received,” said Doc Johnson COO/Chief Creative Officer Chad Braverman. “From American-made materials like Platinum™ Premium Silicone and ULTRASKYN™ to the artistry behind packaging and displaying lines like Kink and American POP!, our goal was to offer inspired design and superior quality at accessible price points.”
Products were showcased on slat walls and backed by custom branded wall skins, with select items artfully arranged in lightboxes to highlight each collection’s merchandising potential to retail buyers. The brand’s unique booth layout offered attendees a retail store experience with a walk-in floor plan and various product stations.
