The EXSENS brand embodies timeless qualities such as love, happiness, wellbeing, and pleasure, but at the same time, their products are very much in touch with the latest trends seeing how they also represent an appealing option for consumers who are looking for sustainability and organic ingredients. An on top of that, they also offer a transcendental element. To learn more about these new pleasure and wellness products made in France, we asked Nathalie Vernin, president of EXSENS, for an interview.
EXSENS will be exhibiting at this year’s eroFame in Hanover again. What can the visitors expect when they stop by at your booth?
Nathalie Vernin: As every year, we will welcome visitors to the EXSENS universe at our booth! The brand is filled with eternal values. EXSENS communicates to its audience something very special, deeply private: love, happiness, wellbeing, and pleasure. The universality of the EXSENS themes and images allows the brand to cross borders between cultures, countries, age and social groups, while emphasising their femininity as well as the fondest feelings. And always, EXSENS conveys enormous positive energy through its products!
You recently expanded your gemstone collection of massage oils. Which new stones did you add and why did you pick them?
Indeed, jewellery, high fashion, décor, cosmetics and more – at the moment, semiprecious stones are turning up everywhere. Across the Atlantic, crystals are creating a real buzz, while in France, the trend is growing every day. From Miranda Kerr or Victoria Beckham to Angelina Jolie and Pharrell Williams, the biggest stars are also falling under the spell of healing crystals.
For several years, our team has been convinced of the advantages that cosmetics with semiprecious stones could bring. Pushing the limits of traditional cosmetics this year, we are happy to have created a new massage oil line that brings this union into play.
Aventurine, coupled with avocado oil, include properties for anti-stress and the absorption of electromagnetic waves. Known for inner peace and strengthening self-control, it is also thought to accelerate dermal healing.
Carnelian, infused with apricot oil, is said to be stimulating and motivating. This powerful energy stone seems ideal for finding dynamism and increased physical pleasure. It also has the advantage of protection from external aggression and the dispersal of negative emotions.
Tiger Eye is known as the protective stone. Combined with macadamia nut oil, it abolishes negative energies and makes for a warm, soothing massage. It is also considered beneficial in the regulation of the nervous system.
Our crystal infused massage oils are as precious as the stones themselves – stones, oils, scents, and packaging are in synergy, creating a single object that pleases in more ways than one. The resulting poetry is simply magnetic and fascinating.
Will you also present other new products apart from the gemstone massage oils?
Yes, absolutely! We expanded our warming gourmet oil collection, adding new 100% NATURAL f and 94% ORGANIC formulas with Stevia. You can discover the two new references at the show!
All the new products you present are 100% natural and 94% organic. Why is it important for you to present ecology-minded products?
Organic products are a sustainable trend, a lifestyle that is anchored in a mentality and the recurring demand of our consumers. That is the reason why offering products of high quality that are also safe is vital for us. Using organic ingredients, processed and not derived from petrochemicals, all to reduce the impact on the environment, and preserving biodiversity is an opportunity that we do not want to miss.
What is the difference between natural and organic ingredients? How do you make sure that all ingredients adhere to your standards?
A product is considered “natural” when it contains ingredients that are sourced from nature rather than created synthetically. Natural products generally don’t include ingredients like petrochemicals, parabens, phthalates, synthetic dyes, and synthetic colours.
The main distinction between natural and organic beauty products is that organic ingredients must pass more rigorous standards of purity. In order to be organic, an ingredient must have been derived without the use of synthetic pesticides, petroleum fertilizers or sewage sludge fertilizers, and it must not be a genetically modified organism (GMO). Overall, we are adhering to the COSMOS regulations for Organic Products in Europe. Hard to explain everything in one interview, but we’d love to welcome you in our factory in Peynier, France, to explain the overall process.
What would you say is the most important aspect for the consumers when they buy a massage oil or a wellness product? Is it the price, the ingredients, the functionality or the brand?
From our point of view, the ingredients and functionality are the most important arguments. EXSENS Massage Oil is like a unique piece of music, written and rewritten on skin and muscle, using new notes as well as old to create a moment of perfect symphony between partners. Our divine and subtle fragrances perfectly enhance our oils, bringing forth sensation and inspiration in concert with each crystal base.
“From our point of view, the ingredients and functionality are the most important arguments.”
Is there a special consumer group you are aiming for with your products?
As I already mentioned, the universality of the EXSENS themes and images allows the brand to cross borders between cultures, countries, age and social groups, while appealing to their femininity and evoking the fondest feelings.
How long does it take to develop a massage oil or lubricant, from the first idea to the finished product? What are the most important considerations for EXSENS in this regard?
Creating a product, from the original idea to the finished product can take from one year to three years, or even longer. It is a very long process that starts with a marketing brief, goes through formulation, testing, sourcing, production and filling, and ends in a unique product. In our team, we believe that when we consider putting a product on the market, this product should bring something new and not just replace another one.
Wellness products like massage oils can be sold in the adult market as well as in mainstream drugstores etc. How important is erotic retail for EXSENS? Are there still discrepancies between these two sales channels?
We do not really distinguish between sales channels. Indeed, EXSENS products are universal and they can be sold through many different channels. Nevertheless, the erotic market is very important for us and we are trying to develop it as quickly as we can.
Where can EXSENS products be bought in Europe and who can retailers turn to if they are interested in picking up your products? Do you work with distributors?
Indeed, we work with many distributors in Europe, for instance CONCORDE and DILDOS ASSORTED. It is a real pleasure to work with them. We also have partnerships with store networks.
What are your plans for the near future? Will EXSENS concentrate on massage oils or do you have plans for other products as well?
Our marketing plan is full for the next three years, as far as product launches and media campaigns are concerned. You will soon discover other special products, apart from massage oils, but for the moment, we will keep them a secret.