CalExotics expands Inspire collection
CalExotics launches two new Inspire items just in time for Breast Cancer Awareness Month. The company describes Inspire as a collection of products aimed at improving the lives of women on their journey for heightened sexual experiences. The Gyrating Wand features gyrating action “for advanced pleasure exploration”. The tulip shaped tip of the Vibrating Tulip Wand can be used for beginner Kegel exercise, and the bendable design and extended length offer a wide range of possibilities. Both are made of premium silicone material, waterproof, have USB rechargeable motors and ten vibration functions.
5% of the net proceeds of Inspire are benefiting Living Beyond Breast Cancer (LBBC). LBBC is a nonprofit organization that provides programs and services to people whose lives have been impacted by breast cancer. Their goal is to provide information and a community of support. CalExotics has supported LBBC and their efforts for over ten years, beginning with the sale of the Papillon massager. In May of 2016 the company officially launched Inspire as the first full line of products dedicated to a charitable organization.
Susan Colvin, Founder, and CEO of CalExotics says, “Inspire has been an overwhelming success. Everything from the product designs, sexual health and wellness focus and charitable aspect have been carefully crafted to promote women’s sexual health and support LBBC. We are excited for the launch of our newest products and to further support this incredible cause.”
“Inspire is ideal for Breast Cancer Awareness Month, it focuses on the empowerment of women and maintaining sexual health and wellness. The topic is being discussed on television, in print and online. Stores should use this momentum to help spread the message of Inspire,” says Jackie White, Executive Vice President of CalExotics. CalExotics provides signage, collateral, free gifts and more to help promote the collection. White goes on to say, “We recommend creating an Inspire area and promoting the charitable giving aspect of the line. This can help increase traffic to your store and provide support for LBBC.”
