Fifty Shades Darker lingerie by Coco de Mer launches in September
A new Fifty Shades Darker lingerie collection has been created by Coco de Mer. The company has worked in conjunction with author E L James to create the new range which aims to capture the ‘inner goddess’ of the books’ heroine Anatasia Steele. It is being launched to coincide with the release of the new Fifty Shades Darker film, starring Jamie Dornan and Dakota Johnson, which comes out globally around Valentine’s Day next year. The new lingerie – which goes on sale in September – is inspired by student Ana’s growth in sexual confidence as she gradually takes the dominant role in her relationship with billionaire Christian Grey.
The collection includes:
- Red Room – Bordeaux satin with lace and silver componentry, inspired by the books’ bondage room
- Escala – all over lace and contrasting satin to outline and frame the body – inspired by Christian’s modern penthouse
- Escala; Masquerade – black satin with custom embroidery in shades of grey – inspired by the basque in the book
- Goddess – bold jade green scallop edged lace is paired with black satin – capturing Ana’s inner goddess
- Steele – black satin and fine black mesh give a bold reveal/conceal concept
- Anastasia – cerise satin with matching lace trim and opaque panelling – symbolising Ana’s daytime sophistication
Fifty Shades Darker has been priced to appeal to a wide fan base – starting at £15 for a G-string and going up to £60 for a robe. Trade/wholesaling enquiries to Coco de Mer should be directed to the managing director Lucy Litwack – lucy.litwack@coco-de-mer.com
Coco de Mer managing director Lucy Litwack said: “Fifty Shades Darker documents Anastasia’s growth in self-worth which has a knock-on effect on her relationship with Christian. She is now more in control – it’s as if the roles have been reversed. Ana starts to uncover her underlying sexual desires – becoming more liberated in and out of the bedroom. Taking inspiration from the Seattle skyline and the pivotal masquerade ball, the collection focuses on empowering women while remaining feminine and sophisticated.”
E L James said: “I took inspiration from Coco de Mer when I was writing the books and visited the boutique in Covent Garden as part of my research. Fifty Shades Darker lingerie really captures Ana’s sexual awakening. It is luxurious, deeply provocative and elegantly erotic.”
