JOYDIVISION announced a partnership with Cosmopolitan, the iconic international women’s media brand, to develop a collection of products. According to the company, “the line will encourage satisfying, responsible engagement for a woman and her partner, and will feature world-renowned German engineering, innovative design and highest grade body-safe materials.” Items also come with a two-year replacement warranty. Cosmopolitan pleasure products will launch in Europe in the fourth quarter of 2015, with expansion to further markets outside the U.S. planned for 2016.
With 68 million unique visitors across its global sites, Cosmopolitan delivers news on love and relationships, work and money, fashion and beauty, health, self-improvement and entertainment in 80 countries and 35 languages. “Cosmopolitan is a great match for us — the brand encourages women to own their sexuality and now those women will have a line of elegantly-designed products that will help them do just that,” said Oliver Redschlag, JOYDIVISION’s founder and CEO. “We’re developing a full product plan with a global vision for women’s sexual health and wellness.”
“We’ve gotten early feedback from retailers across a wide spectrum, and they anticipate the brand will be a significant player in the space,” says Marcus West, senior vice president of sales and marketing at JOYDIVISION.
“Women look to Cosmopolitan for real-world advice and information about sex and relationships,” said Kim St. Clair Bodden, senior vice president, editorial director of Hearst Magazines International. “These products will give them a new way to have fun, experiment and find fulfillment.”