pjur announces new product launches
At this year’s eroFame, pjur is launching three new products for the female body: pjur WOMAN Aloe, pjur WOMAN Vegan and pjur WOMAN After YOU Shave. “The three new products are the perfect complement for the pjur WOMAN range and provide us with access to an even larger target group,” explains Alexander Giebel, CEO & Founder of the pjur group.
The first new product is a personal lubricant with aloe vera, the natural additive that delivers extra-special moisturising care: “Aloe vera is renowned for its moisturising effect. This is why it is used in so many cosmetics such as shower gels, creams and lotions. We are also harnessing these excellent properties in our new product,” elaborates Sebastian Heib, Technical Product Manager at pjur. pjur WOMAN Aloe is a water-based personal lubricant. Its unique formula ensures more enjoyment while at the same time gently caring for sensitive female skin. It is pH-optimised and – like all pjur products – dermatologically confirmed. pjur products are also free from parabens and paraffins for extra peace of mind. This added care for the female body is available in 100 ml and 30 ml versions.
The second new product is targeted at the continuously growing vegan segment. According to the market research company Mintel, more vegan products were launched in Germany in 2016 than in any other European country. With 18 percent of all product launches, Germany is leading the way in Europe. The new pjur WOMAN Vegan is a personal lubricant that contains 100 percent vegan ingredients and has not been tested on animals. It is targeted at women and therefore capitalises on this major trend. pjur WOMAN Vegan is a water-based personal lubricant that does not contain preservatives, parabens, paraffins or glycerin and is also free from synthetic perfumes and colour additives. Outstanding skin compatibility and a formula specifically tailored to the pH value of female mucous membranes put the perfect finish on this product. pjur WOMAN Vegan bears the Vegan Society trademark. This seal acts as a guide for consumers, showing them that the products in question do not contain any animal products and have not been tested on animals. This water-based, vegan personal lubricant guarantees pleasure that’s also sustainable. pjur WOMAN Vegan is also available in 100 ml and 30 ml bottles.
The product launch is rounded off with a new spray for intimate shaving. Skin is especially sensitive in the intimate area and regular shaving can lead to inflammation and razor bumps. Yet intimate shaving is more popular today than ever. According to a recent study, 76 percent of women between the ages of 19 and 49 shave either all or part of their intimate area. pjur WOMAN After YOU Shave is an aftershave product developed by the pjur group specifically for women. It soothes stressed skin thanks to the ingredient panthenol, which has a regenerative and anti-inflammatory effect and also promotes the growth of new skin cells. It does not contain perfume or alcohol, which means there’s no burning sensation on the skin. pjur WOMAN After YOU Shave is odourless, neutral in taste and dermatologically tested. Simply apply after shaving for 24-hour skin protection. After YOU Shave Spray is available in a 100 ml spray bottle.
The first European dealers have already listed the products and they are available for sale with immediate effect in Europe. pjur currently prepares further launches around the globe. You can obtain further information and prices from your contact partner at pjur.
