March 1st, 2020 saw the appointment of Nice ‘n’ Naughty’s first CEO in its 21-year history, and that lady was no stranger to the company.
Emma Humphreys is well known in the industry and has always been a major part of the Nice ‘n’ Naughty family. Having started with Nice ‘n’ Naughty 10 years ago this coming August, as a part time accounts assistant, Emma’s dedication to the business has seen her grow within the company to the position she is recognised with today, Chief Executive Officer.
During her journey with Nice ‘n’ Naughty, she has progressed from her part time roll in Accounts, to head of HR, Health and Safety and has handled the licensing of the company’s stores for the last 8 years and most recently has taken on the company payroll as well as additional accounts duties.
Emma was a key player in the team who were instrumental in sourcing the purpose-built headquarters and website space within the heart of one of Cheshire’s major towns, utilising skills to design and organise the transition from two separate locations into this new hub of industry in Warrington. Without her hard work and determination, the license of the new Boutique store on Sankey Street in Warrington would have also been an impossible task.
“Emma has the 2020 vison that both myself and Simon Prescott have for the company” Trish Murray, Director, commented. “There is not a single member of the Nice ‘n’ Naughty team that doesn’t hold Emma in the highest of regards, and having been with Nice ‘n’ Naughty from the beginning, I was impressed with how Emma worked with the council on the application of the new Boutique store, all this while still doing the school run every day!”
Emma is affectionately known as the Mother of the Team and is held in the highest of esteem by the whole team, who know they can contact her at any time, and this new role not only reflects her position in the company but is also reflective of the 10 years of loyal commitment to Nice ‘n’ Naughty and all its team.
Since the UK went in to lockdown with Covid-19, Emma has been a one woman powerhouse for the company, not only ensuring the website runs smoothly, with its orders processed and dispatched daily, but also ensuring support to every single member of the team, from the director down. Telephone calls and WhatsApp messages have been at the core of her communication with all the Nice ‘n’ Naughty family, keeping all connected with each other through these unprecedented times. All the while, Emma takes on her additional role as home teacher to her family. As they prepare to re-open the stores, Emma is also sourcing the specific safety and hygienic items needed for our staff and customers to ensure they are safe and secure.
“I am honoured to be offered this position and will continue to support both Directors and all the staff in every way I can. Nice ‘n’ Naughty is such a unique company in this industry, as we all work together to create an environment that is both perfect for the customer and the employee. I have always been aware that the people within this company gives it its strength, and I am an example of how the company invests in the team and see’s the potential that each one of us has and strives for us to achieve this. I will take on this new role knowing the future is going to be incredible for all of us” Emma Humphreys, new CEO of Nice ‘n’ Naughty.