25 successful years in Australia – pjur says thank you for the many years of successful cooperation

pjur is celebrating an important anniversary in 2023: Not long after the company was established, it broke into the Australian erotic market with its range of premium personal lubricants. That makes Australia one of the first markets that pjur conquered outside of Europe. pjur has now been

successfully selling its premium personal lubricants in Australia and New Zealand for 25 years – and for many of those years it has been doing so in cooperation with its exclusive partner Sugar & Sas, a leading distributor of high-quality lifestyle products. Now it is time to say thank you and celebrate.

To celebrate this important anniversary in style, the premium personal lubricant manufacturer has organised a whole host of exciting promotions for retailers and consumers which will run throughout October. pjur has designed special POS material for the occasion to be used by Australian retailers. This means that everyone – stores and end customers alike – can get involved and celebrate this milestone as part of the Australian pjur family.

Katrin Kühnrich, Sales Senior Key Account Manager, and Sales Manager Marco Schneider, are also traveling to Australia mid-September to visit retailers, introduce them to the latest products and train the local teams. The highlight of the trip will be the visit to ‘Sas in the City’, the in-house trade fair organised by local sales partner Sugar & Sas, which is taking place on 22 September in Sydney.