After more than a year HOT showcases its products at a conventional trade fair again

The last conventional trade show HOT Productions participated in was in Las Vegas in January 2020. After that, all events were cancelled due to the Corona pandemic. Now HOT was one of the few foreign companies to present itself with a booth at the Shanghai API Fair, which took place from April 16 to 18. “This was also only possible because we have our own branch office in Guangzhou and our staff prepared our trade fair appearance in the best possible way. Due to the entry restrictions, there were of course mainly Chinese customers on site. It was amazing to see that life in China is almost like before again,” explains Michael Sonner, General Sales Manager of HOT. “The trade show was well attended and the behavior of customers was not restrained.” Mask and hand disinfection were mandatory, of course, Sonner continues. “Of course, a dinner with customers after the show or a good face-to-face meeting is quite different from the online meetings we are currently used to in Europe or the US. I hope that we will be able to hold the eroFame under normal conditions again and present novelties live to our customers. Shanghai has in any case shown me that there is a normal life after Corona, even if it doesn’t look like it here in Europe at the moment.”