pjur INFINITY was a real eye-catcher at this year’s eroFame, attracting attention from retail representatives with its modern and high-quality look. As always, the new premium personal lubricant is available in both silicone- and water-based versions. It has all the elements of pjur’s new market presence, making it a great example of the brand’s new direction. The pjur INFINITY product range was created exclusively for the premium segment, to address discerning customers who place great value on high-quality products. This exclusivity is also in evidence in the marketing strategy: pjur INFINITY is exclusively available at selected retailers whose portfolio and expertise are a fit for both the product and its discerning target group. Combine complementary skills and you get fantastic success stories! Sweden is a great example of this. NAE Group and pjur have gone into partnership and developed an appealing presentation concept. pjur INFINITY has been given a prominent place in the two NAE Group shops in Göteborg and Ullared, where it catches every customer’s eye. Its separate display gives the new premium personal lubricant enough space for its high-quality, exceptional look to have a real impact. The testers are also skillfully put in the limelight on elegant, illuminated displays. This jointly developed product staging started to bear fruit shortly after going on sale, with brilliant opening sales figures. The same is happening in Switzerland. pjur has worked for several years very successfully with the Swiss erotic supermarket chain CNP Group, which has implemented a similar presentation concept in their eight shops. Like in Sweden, pjur supplied its Swiss partner with appealing posters and elegant, illuminated displays that advertise pjur INFINITY in the right light. The success speaks for itself: Switzerland’s sales figures are equally good. “pjur INFINITY extends the pjur portfolio with a luxury product: the usual ‘Made in Germany’ quality, but with an exceptional design and modern, elegant look that speaks to customers who want something extraordinary. It’s the perfect Christmas or Valentine’s Day gift for anyone who wants the X factor,” says Alexander Giebel, CEO & founder of pjur.