As opposed to common belief, a global study by male pleasure brand Arcwave reveals that 47% of men ‘never talk about masturbation’. The sample of the Arcwave global study comprised 7,244 men from 17+ countries. To encourage a more open, positive, and fun conversation amongst penis owners regarding their sexual wellness, and to celebrate the launch of its latest product, the Arcwave VOY, the brand launched today the world’s first masturbation advice hotline for men in 7 different countries.
In Europe, the following hotlines are available: Germany +49 30 217 834 57, France + 33 4231 109 59, Spain
+34 9129 078 69, UK +44 8001 026 7962
Johanna Rief, Head of Sexual Empowerment at Arcwave, comments: “Unfortunately, masturbation is still a taboo for all gender identities globally. But the conversation around health and wellness benefits of masturbation in the last decade has been led by the female empowerment movement. Opening up this new line of communication with the male gender identity can help them develop a similar masturbation mindset that gives more relevancy to healthy and wellness-driven, but still fun routines”.
The disparity in the conversations had amongst men and women around masturbation can also be demonstrated in the sexual wellness market where the range of products for men is much smaller and less innovative. Arcwave is however committed to change this and is launching Voy, a new Clean Tech Silicone stroker with advanced tightness adjustment system.
When asked who they’d feel comfortable talking to about masturbation, 30.8% of men said they feel most comfortable discussing masturbation with their partner, 20.8% feel comfortable talking about it with a friend and 5.6% with a professional doctor.
When calling the hotline, men will be prompted with a menu in order to choose the kind of information they want to receive. This varies country by country but all include tips to have a healthy masturbation routine, the links between masturbation and sex, and others. Men also have an option to leave a message in order to get the contact details of a sexual wellness professional in their country.