As Hein Schouten, CEO at SHOTS Europe puts it: “SHOTS is working its way to the next level”. One way of achieving that goal is by stepping up their game for marketing materials. That’s why SHOTS creative department went to Alicante, Spain for lifestyle images for Le Désir.“We really want to show the brand to the world,” explains Leandra Burgers, lingerie designer at SHOTS. “So, we thought, let’s make beautiful lifestyle images to show everyone what Le Désir can look like outside of a photo studio.” And that’s what they did. They flew to Alicante together with their model and photographer they’ve worked with before. Stef Hartog is a well-known photographer in the field. “Stef has worked with Playboy. We’re so lucky to have him.” And their gorgeous model is Lindsey Boxhoorn. “Without Stef and Lindsey, the images wouldn’t be so great as they have turned out. We really did this together as a team.”
Their goal was to show off the fancy, but sexy style that is Le Désir. And they reached that goal: The images are now included in FHM Magazine together with an interview with Lindsey. Leandra tells: “We’re so very proud to be in the magazine! This is how we can show the world the beauty of Le Désir. This is our first step to this next level!”
Are you being curious for these images? You can find them on the SHOTS image bank. Simply use the keywords ‘le desir lifestyle image’ and they pop up. All materials can be downloaded, so you can use it for your own marketing strategy. Do you need help with creating a Le Désir marketing strategy? Contact SHOTS creative department!