B Swish announces the unveiling of a new brand identity and product packaging that will be rolling out over the course of 2018- 2019.
Since 2007, B Swish has been committed to designing chic, bodysafe, and affordable personal massagers structured around a 3-tiered lineup of products – the fun and flirty Classic Line, the sophisticated Deluxe Line, and the indulgent Premium Line. The new B Swish identity retains the 3-tiered system, but has a more contemporary and charismatic feel.
The new identity is inspired by the philosophy that pleasure should be accessible, affordable and free from compromises. At the core of the new identity are bold colors and contemporary, gender neutral visuals that emphasize B Swish’s all-inclusive ethos. The difference is in the details with noticeably more distinct and unique visual characteristics defining the B Swish Classic, B Swish Deluxe and B Swish Premium.
In addition to the new outward appearance, the packaging also offers more display versatility along with an improved and seamless unboxing experience. Simply slide off the sleeve to give customers a peek at the product inside or use the built-in ribbon hangtag for effortless peg display. Every box includes a new product information guide and a tailored silky storage pouch. “This redesign has been a labor of love,” explains Kyle, B Swish’s product manager. “Our goal was to create a more inviting and accepting persona that’s free of stigma and stereotypes. We hope our new identity speaks to all walks of life, whether straight, lesbian, gay, bisexual, transgender, or anywhere in between.”