Behind the scenes at Womanizer: This is how sex toys are developed

Womanizer revolutionized the sex toy market seven years ago with the invention of its patented Pleasure Air technology and the launch of its first product. Since its launch, the portfolio has been continuously improved and expanded. Womanizer invests many resrouces in the research & development (R&D) – more than any other brand in the industry.

But: What does that mean? How does the product development of a sex toy look like? What steps, tasks, jobs or teams are involved? How are new products or technologies tested – and most importantly, WHO is testing them? This and more is answered in this new video that gives a behind- the-scenes look at Womanizer.

As explained in the video, Womanizer works with a global tester panel – the MasturbaTEAM – consisting of over 10,000 women and men. Based on their feedback, the new generation of Womanizer products – Premium 2, Classic 2 and Starlet 3 – have been further developed.

Premium 2, Classic 2 and Starlet 3 are now available. All products come with Pleasure Air technology, which stimulates the sensitive nerve endings of the clitoris with gentle air waves, creating a new orgasmic sensation. In addition, over 40% plastic has been saved in each packaging.