Besharam (IMBesharam.com), India’s largest and most loved Adult Store is celebrating 8 years of being the most loved, searched and respected pleasure products marketplace in India, evolving in its vision to build, support and promote a sex positive community and normalize use of sex toys in India.
It is ironical how India brought Kamasutra to the world, but shies away from even talking about sex. It is also the second most populous country but having pleasure in sex and talking about sex is against the ‘populist culture’. Besharam is set out to bring a sexually liberating revolution & advance sex positivity in the country. They are moving forward with a vision to make sex lives of every Indian better and to bring a dynamic change in the way India talks about sex. Their new mission to normalize conversations around sex and sex toys, to democratize sex in India and make pleasure products accessible to all. They are also educating about pleasure, pleasure products and their use for folks of all gender and sexuality. By starting conversations that needed to be made in Indian society around safe sex, pleasure, orgasm, kinks, toys, accessories. All of this with one orgasm at a time.
As they embark on their 9th year, they celebrate 8 major accomplishments they had in the last year of the Pandemic:
1) GREAT INDIAN SEX SURVEY and INDIA IN BED
When the world was hit with the pandemic and everybody was locked inside their homes, there were many who explored their own sexuality and pleasure. At the same time, IMbesharam found an opportunity to talk to more than 2000 Indians across the length and breadth of the country, to all ages, genders and orientations, about what they like in bed and how they like it. A survey that analyses Indian’s sexual fantasies, frustrations, relationship with pleasure, idea around oral sex and anal sex, masturbation, porn and much more. Take a look:
Some of the most memorable and interesting findings from Great Indian Sex Survey were beautifully illustrated under the series of INDIA IN BED. Take a look:
2) Sponsored & Supported online and offline sex positive events and communities:
Besharam is one of those very few brands that caters to folks of all genders. Not just with an inclusive range of products but also with major initiatives. Over the years Besharam has proved to be a responsible ally and extended their support to LGBTQIA+ organizations like Gaysifamily, Agents of Ishq, Feminism In India, Kweens of Kolkata, Shivtensity, Shhhoutofficial and many more to conduct workshops and events. Take a look:
3) Took a strong stand opposing ‘sex is against Indian culture’ adage.
Continually changing the way India looks at sex by challenging the claim that sex is against Indian culture, bringing in Indian representation to sex positive content and making pleasure centric sex ed accessible to all using their strong social community on major social media platforms. We rallied up several such conversations and influencers along with experts and advisors who believed in the same vision and partook into sharing their opinions through our platforms. Take a look:
4) Collaborated and worked with experts from the sex positive space in India to forward the vision
They have worked with leading sex positive content creators and sexual health experts like Leeza Mangaldas, Kajol Tyaagi, Indraja Saroha, Natasha, Roshni, Pallavi Barnwal, Dr. Niveditha, Dr. Tanaya, Swati Jagdish aka Maya’s Amma, Niyati Sharma, Dr. Varuna, Sachee Malhotra, Popkast with Garima, Apurupa Vyas and others. When it comes to IMB’s social media channels, with every piece of content the aim is to normalize conversations around sex and sex toys. The influencer collaborations and collaborations with sexual health experts are also contributing towards the same vision. Having worked with sex educators and content creators from sex positive space of India, we are planning to have more and more mainstream content creators, influencers and celebrities talk about sex and sexuality even though their primary niche isn’t necessarily content around sexual health. Take a look:
Saloni Shah, the social media manager quoted, “The aim is to make people talk about sex toys like they would talk about ‘make up products’ and talk about orgasms like they talk about positivity on the internet. Last year’s lockdown did make more people comparatively aware about words like “Vulva” and “Clitoral Stimulator” but they still can’t say it like they would say “blender” or “eyelash curler”. Both make up and sex toys are beyond roti, kapda and makaan (necessities like food, house and clothing). We don’t need them, we want them. Hiding behind the veils of ‘sharam’ (shame), people are just unable to vocalize what they want. The content creation and collaborations are a strategic move to change that in the society.”
5) Took the matters in their own hands and helped start the buzz around uncomfortable topics
While our products are helping every individual to take the matters in their own hands, (quite literally) Besharam is talking about variety of subjects that are not spoken about that freely – Orgasm gap, masturbation, female pleasure and pleasure centric sex education are some of the offering on our social media platforms. Take a look:
6) Supported other Indian sex positive initiatives and brands:
No matter how much we talk about things we generally shy away from talking about- it will never be enough so Besharam has joined hands with and backed many initiatives and brands that are bringing little revolutions of their own in India’s relations with sex positivity. Whether its doing a cool podcast with Garima Surana or supporting and sponsoring initiatives by Pallavi Barnwal, promoting NIyati Sharma’s book for sex ed, Besharam has worked with coolest female found brands working around pleasure in India including THATSASSYTHING and IMBUE NATURALS.
7) Sex-Ed Workshops:
While making pleasure centric sex education accessible- Besharam has started with it series of workshops to make sure that the sex ed reaches the right people. They are in this to make the real impact.
8) Covid Relief & Support Mission Oxygen in India:
Think online auction of a sex toy? Now think, online auction of a sex toy for a cause. Besharam did not miss out on making their contribution to Covid Relief when India was hit by the second wave of Covid19. They worked with organizations like Mission Oxygen, SEVA and did their bit in the testing times for the country.
Besharam is taking slow and steady steps to make ‘right to pleasure’ mainstream. Sex positive space in India has witnessed a huge shift not only in conversation but in numbers of people participating in the conversation. This change has been extremely evident in the past one year. The sex positive space in India even on the social media platforms was limited to hardly few content creators with active, impactful and influential content creation around sex and sexuality. With social media platforms of Besharam, they are trying to create, amplify and normalize conversation around sex and sex toys without any fear of shame and judgement.
Delightfully, In the past few months they have seen so many young Indians actively participating and working towards the normalisation of these conversations. They have seen some mainstream celebrities and Influencers talk about sex toys like never before. It has definitely created an impact on the business as well. For people to buy sexual health products and even more important for them to talk about this purchase amongst their peers, it is crucial for us as a society to remove the shame, stigma and taboo around prioritizing one’s sexual needs.