Besharam invests in Sangya Project to make sex toys in India
Indian sex-tech startup Sangya Project has received seed funding from India’s leading online adult store, IMBesharam, to manufacture pleasure products in India. As of September 2022, Sangya Project is the first and only brand to manufacture sex toys in India and will be manufacturing Sangya S6 Strap On, the S6 Dildo, the Omega Series of butt plugs, and more.
With plans to elevate their manufacturing capabilities and expand the sextech industry in the country, IMBesharam’s investment into Sangya Project will turn their dream of ‘Made in India’ vibrators & toys into reality. The collaboration will also involve making sexual wellness more affordable across the country and pushing for greater accessibility of sex education and sexual awareness beyond metros by developing digital sex-tech for Indians
Commenting on the investment, Raj Armani, Co-Founder & COO – IMBesharam, said, “We have been espousing ‘Made in India’ pleasure products since 2020. When Sangya Project took the lead in setting up India’s first pleasure products manufacturing unit, we saw it as a right fit to be associated with them.” He further added, “The market size of pleasure products in India is upwards of $1.6 billion and is growing at a CAGR of over 26%. However more than 90% of this potential has not been capitalized due to various factors. Ease of availability, access and visibility pan India and the high cost of imported products had been an impediment but now with pleasure products manufactured in India, Sangya Project will be the game changing catalyst.”
Founded by a queer and poly family in 2020, Sangya Project began its journey as a digital platform for educational content and personal stories around sex, sexuality, relationships, cyber safety and mental health, and soon ventured into the pleasure industry. Speaking about the funding, Shweta Sangtani, Co-Founder & Chief Business Officer, Sangya Projects said, “Though the Indian market has immense potential for pleasure products, there has been no manufacturing facility of pleasure products in the country. India has been importing pleasure products because of which the retail cost increases. Another aspect of the imported pleasure products is that they are not made for Indian bodies. Based on the feedback we received from our customers, we decided that it would be more appropriate if these products were made in India, for Indians.”