Biird announces strategic B2B sales partnership with Gisele International

Pleasure products company Biird has announced their strategic B2B sales and marketing partnership with Gisele International in Europe. This new collaboration opens up Biird’s B2B business channels, which previously only sold their products directly to consumers.

“We’re thrilled to have the chance to represent Biird and can’t wait to introduce them to our retail partners” said Lisa Sananes, co-founder at Gisele. “Our company values align very much with those of Biird, so a partnership only made sense. We see Gisele as an in-house sales team which works closely together with the Biird team to roll out their adult retail channel across Europe.”

Andrea Rey, co-founder of Biird added “Since founding Biird, we’ve focussed relentlessly on building a strong brand and a close relationship to our customers. Now that the foundations have been built, it’s time to spread our wings and introduce Biird in the wider adult retail space. We’re very much looking forward to working with Gisele and have full trust in their team to reach the right partners.”

Biird is a multi-award-winning pleasure brand known for its pleasure products Namii and Evii. They’ve just released a co-branded edition of their 2-in-1 stimulator Namii with best-selling author Jüne Plã of the internationally acclaimed book Bliss Club, reinforcing the brand’s focus on innovation, design, education and fun.

Gisele International is a strategic sales and marketing agency for sexuall wellness brands.