Influencer, creative director and all-around ‘it girl’ Bonnie Strange and Womanizer have joined forces to launch a ‘badass mom’ special edition of the Premium eco. With this edition, the two partners want to break down the unrealistic expectations of mothers in today’s society and encourage them to celebrate being women and reclaim their sexuality. The collaboration is accompanied by a campaign video called, ‘Rock your #badassmoment,’ where Bonnie Strange and Womanizer offer their point of view on how moms can own their sexuality.
The badass mom Premium eco Special Edition will be available from 2 December 2021 for 189 € at selected B2B partners and only exclusively in German-speaking countries.
What does Bonnie have to say about it? “I love Womanizer and also always recommend the products directly to all the women around me. When I got the request to collaborate, I was thrilled.” Together, Bonnie and Womanizer have developed a new, funky 90s-inspired design for Premium eco. Thanks to Smart Silence technology, the product is perfect for a ‘badass moment’ by allowing users to focus on their own needs without worrying that anyone will overhear. Smart Silence ensures that the toy activates only when it makes contact with the skin, and until then, it remains in standby mode to keep the experience discreet. The special edition also features a hidden surprise on the inside of the sleeve that is sure to delight all Bonnie Strange fans – an autograph and postcard. Both cards can be easily detached with scissors so that the packaging can continue to be used for storage.
Bonnie Strange became a mother about three years ago. She deliberately keeps her daughter out of the public eye, but that doesn’t stop the public from commenting on and critiquing her way of being a mother. Instead of backing down, Bonnie takes this criticism in stride and calls herself a ‘bad mom.’
Bonnie says, “No matter what we do and how we do it – everything is judged nowadays. If we take time for ourselves, we’re selfish. If we don’t take time for ourselves, we let ourselves go. If we have a career, we’re bad mothers. If we stay at home, we are not ambitious enough. If we feel like having sex, it’s inappropriate – and so on and so forth. This is bullshit. We want to encourage all moms and moms-to-be to break away from those ideals and say, ‘Fuck. That. I’m a badass mom.'”
“With Bonnie on our side, we have the perfect partner to remind moms that they can be women too. As a staunch vegan and pink lover, Premium eco is also just the right product for this mission,” said Johanna Rief, Head of Sexual Empowerment at Womanizer.