“We masturbate for science,” says Johanna Rief, Head of Sexual Empowerment at We-Vibe and Womanizer, two of the world’s leading providers of premium sex toys. The brands’ goal is to develop products that satisfy customer needs and desires. Both promote innovative, high-quality sex-tech products that feature stylish and unique designs. “This is only possible, if we incorporate the feedback of customers directly into product development,” says Rief. “We take our job seriously and invest in R&D. All new products go through several development and testing phases. From the alpha testing with 10-20 employees to the actual product testing with about 100 external testers,” she adds.
In 2019, We-Vibe and Womanizer launched the world’s first professional sex toy tester panel – the MasturbaTEAM. A thousand people from around Europe registered for the tester panel, even before the brands announced the panel to consumers officially. The MasturbaTEAM grew by more than 300% in less than a week. With more than 3,000 people signing up, the site even crashed for a short time. Registrations are still coming in, so the tester panel will roll out globally in the new year.
“Interested parties can register for free and receive an e-mail as soon as a product is available that matches their preferences. Potential testers just need to provide a few details on their preferences before receiving their neutral and discreet package in the mail. This way our testers can participate depending on their mood, desire and time,” explains Rief.
What’s next? You masturbate – for science! Participants are required to fill out a survey including their honest feedback. The more honest, the better, to further develop the products according to consumer needs. The results of the survey are evaluated internally and anonymously before going to the respective departments. Tester addresses are deleted after the products have been sent. The toy can be kept as a thank-you and reward for your efforts!
Johanna Rief is the Head of Sexual Empowerment and strives for more sexual satisfaction around the globe. She regularly exchanges information with sex therapists, doctors and sex coaches around the world and analyses trends in sexual behavior. This helps us to further important conversations to our cause.
It’s a priority to create an exchange with experts, representatives of the press, and above all with partners and consumers. Rief has been working in the industry for 6.5 years and has spoken to numerous people about sex during this time. Her goal is to encourage an enlightened discourse for self-determined sexuality. After all, We-Vibe and Womanizer are all about empowering more people to live sexually fulfilled lives – regardless of gender, age or origin.