Doc Johnson’s iWand featured in cover story of Cosmopolitan
Doc Johnson announced that its iWand heated massager has been featured in Cosmopolitan Magazine’s April 2018 issue, in the cover story, “It’s Getting Hot in Here…”
Released in 2018, the iWand is a silicone vibrating massager that delivers rumbly vibrations and offers a gentle warming mode that slowly heats the silicone wand head to a pleasurable, body-safe temperature. It can be used with both the warming and vibrating modes active, or either one.
The article, written by journalist Julie Vadnal, describes the iWand as being a part of sex toys’ latest trend: warming products. Vadnal writes, “From toys that heat up to lubes that yield warming sensations, the latest trend in pleasure products is muy caliente.” The iWand is described as a “Hot Rod”, with “a warming feature that heats it to an erotic, body-safe temperature.”
“Cosmopolitan is the top women’s magazine in the world, so it’s incredibly exciting for our iWand to be featured in one of its cover stories,” said Doc Johnson’s Erica Braverman. “We are also overjoyed to see pleasure products in general getting the exposure that they deserve in the mainstream press more and more each year– why should sexual wellness be discussed with any more embarrassment than any other health and well-being activity? A huge thank you to Cosmopolitan for the opportunity to help promote sexual wellness and contribute to the de-stigmatization of pleasure products overall.”
Doc Johnson COO/CCO Chad Braverman said, “We’re particularly proud that our new iVibe Select vibrators have been racking up so much quality press. Our product development team spent countless hours developing these vibes and jam-packing them with as many quality features and components as possible, while maintaining a laser focus on improving the end-user’s experience for each one– they really knocked it out of the park, and we’re really pleased that people are as excited about these new products as we are.”