Dreamlove Appoints Vladimir González Smith as New Commercial Director

Dreamlove is pleased to announce the appointment of Vladimir González Smith as the company’s new Commercial Director, marking the beginning of a new strategic chapter focused on accelerating growth, strengthening international expansion, and driving commercial excellence

With more than 11 years of international commercial leadership experience, Vladimir brings a proven track record in business development, international sales strategy, market expansion, and team leadership across highly competitive industries. Throughout his career, he has successfully developed international distribution networks, led commercial organizations, implemented CRM-driven sales strategies, and delivered significant revenue growth across Europe and the Americas.

Holding a Law Degree together with postgraduate qualifications in International Trade, International Business, Financial Markets, and the prestigious AD-1 Executive Management Program at San Telmo Business School, Vladimir combines strategic vision with operational expertise and extensive experience in international negotiations, commercial management, and organizational leadership.

“We are building a company designed not only for today’s market but for the opportunities of the next decade. Vladimir’s appointment represents much more than the addition of an experienced commercial executive. His leadership, strategic mindset, and international vision will play a fundamental role in executing a far more ambitious corporate project that will redefine our future,” Mario Romero, CEO of Dreamlove, said.

This appointment represents far more than a leadership change. It marks the beginning of a new phase in Dreamlove’s evolution, during which the company will introduce profound strategic developments across its commercial structure, operational processes, organizational model, and international positioning.

While the company is not yet ready to unveil the initiatives currently under development, Dreamlove confirms that the coming months will bring a series of significant announcements that will shape the next generation of the business. These initiatives are designed to accelerate sustainable growth, strengthen global competitiveness, and elevate Dreamlove to a new level of operational and strategic excellence.

As Commercial Director, Vladimir González Smith will lead Dreamlove’s global commercial strategy, overseeing international market development, strengthening strategic partnerships, optimizing commercial performance, and supporting the company’s long-term expansion objectives.

With this appointment, Dreamlove reaffirms its commitment to attracting top-tier leadership and continuing its evolution as one of Europe’s leading companies in the intimate wellness industry.

 

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