Dreamlove launches a new training and retail support program for RUF

Dreamlove is launching a new training and retail development program for RUF, designed to strengthen the brand’s presence in physical stores, improve product knowledge and provide specialist retailers with additional tools to successfully develop the brand.

The initiative is particularly aimed at retailers that want to make a strong and visible commitment to RUF, ensuring proper representation of its different categories while offering consumers a higher level of information and professional advice.

The program will combine product training, sales guidance and specific support for in-store presentation, enabling retail teams to gain a deeper understanding of the features and differentiating factors of each range.

In addition, Dreamlove plans to provide testers and display solutions to selected retailers that maintain a strong and representative assortment of the brand, helping consumers discover the products more effectively and understand the differences between the various ranges.