For the first time ever, Hearst Publishing, the leader in women’s fashion and beauty magazines, chose to partner with Satisfyer to try a new direct marketing approach. 35,000 subscribers were given the chance to opt-in to receive a full-sized product with their April issue of Elle magazine, featuring Taylor Swift on the cover. Those who jumped on the invitation received a Satisfyer Pro Traveler, priced at $39.95, in a tailor made pink box. The product reads, ‘The Next Sexual Revolution>’. This unique experience is a new concept for the receivers of the subscription box and for the givers, Elle and Satisfyer. According to Satisfyer, the first feedback confirmed that this operation was incredibly successful.