Emojibator, the creator of the eggplant emoji vibrator, wants more women to orgasm and feel comfortable talking about it. To celebrate International Masturbation Month, Emojibator is launching a video campaign to advocate for women’s equality in a place lagging behind their male counterparts: the bedroom.
Empowerment Feels Good
“Let’s close the climax gap” was penned after they discovered that women have 30% fewer orgasms than men. In addition, men are able to talk openly and candidly about masturbation while women report it as a hush-hush topic. The campaign is anchored in two digital videos, created in partnership with TERRI & SANDY, an independent and female-owned and operated advertising agency.
On the campaign’s purpose, Emojibator cofounder and Chief Marketing Officer, Kris Jandler, said, “After 19 years of ignorance, my college girlfriends jokingly gifted me a candy-cane vibrator and forever changed my confidence as a woman. Emojibator’s laughter-inducing brand is uniquely positioned to disrupt our orgasm-shaming culture and educate women on their self-pleasure powers.”
Men Don’t Know
Jaime Jandler, cofounder and CEO added: “Orgasms are a fundamental truth of human sexuality that deserve to be celebrated. This campaign is our first step at spreading masturbation awareness and inspiring a new generation of sex positivity.” One video puts a twist on the female empowerment movement and the second approaches the climax gap from the male perspective.