Lovehoney pride themselves as being
the sexual happiness people and have always committed to supporting their
retailers by providing a quality service and access to beneficial assets.
The impact of the recent
COVID-19 disruption has meant that many companies across the globe have been
forced to work from home and millions others furloughed, greatly limiting
resources and creating challenges.
Therefore, to ensure
retailers are making the most of the service provided, Jade Bawa, Sales
Executive at Lovehoney B2B shares five ways the team is able to provide support
during these difficult times.
The services provided are designed to in turn create a positive shopping experience for the customer, leading to an increase in sales – which no one wants to miss out on!
Make use of the Lovehoney dedicated B2B website where you can easily download high quality product images, video content, web banners, social media friendly images and GIFs for your own website and social media pages.
content is one of the best ways to draw customers in and achieve the best
results for your brand. Not only will consistently adding new content to your
website and social media improve your search engine rankings, but your website
will appear more personable and trust-worthy. This will make a better impact on
customers as humans are, after all, visual creatures.
Additionally, if there is any hesitation in making a purchase or a lack of understanding about the quality of a product, then high resolution imagery and video content can be just as effective as handling the product in person.
Request product samples for your own sales video content.
Whether you are making a
short 30 second clip tailored for social media or longer content explaining
product features, videos are a fundamental way to increase relate-ability and
trust with customers.
Speak directly to your customers by putting your own unique stamp on a video. Every brand has its own identity and visuals are a great way to help set you apart from competitors and demonstrate the personality of your brand while highlighting the product features.
Utilise the Lovehoney branded point of sale material available to create the perfect display.
Using the point of sale at hand will help to effectively deliver marketing messages and create a lasting impression when customers visit your shop. Whether you are trying to create an eye-catching display, highlight new products or encourage impulse buys, making use of Lovehoney’s high-quality point of sale material will help you to achieve this.
Consider giving away gifts with purchase items.
Gifts are a great way to
make a customer feel valued and subsequently leave them wanting to shop with
you again. Even if the gift is small, it can still go a long way in improving
customer satisfaction and creating a positive experience.
Enquire at firstname.lastname@example.org or your account manager to find out what
options are available to you.
Take advantage of online training with representatives.
Product knowledge is key
to gaining the customer’s trust. Ensuring your workforce are knowledgeable and
confident in what they’re selling is the first step to great sales.
You can increase your
understanding of the Lovehoney brand values and products by taking advantage of
online training sessions with their representatives. Training sessions will
help you to create better experiences for your customers, as you will be able
to effectively communicate product features and turn these into benefits when
they engage with you.
Lovehoney B2B can also
provide staff sample review programmes so that you are able to handle products in
person, providing greater understanding of features. They can also supply
detailed sales sheets which are perfect for adding to your telephone sales