IMBesharam Brings India’s First Sex Toys Experience Hub to Zepto Prom Night 2026
IMBesharam, one of India’s leading online retailers in the intimate lifestyle and sexual wellness space, stepped into a very different kind of spotlight at Zepto’s Prom Night 2026, a Valentine-season cultural event that brought together Instagram reators, brands, and trendsetters for an evening celebrating modern romance and youth culture.
As an official vendor at the event, IMBesharam created a dedicated Experience Hub, giving attendees the opportunity to engage with sexual wellness products in an open, social, and surprisingly comfortable environment. The activation marked one of the first times adult wellness products were showcased in such a mainstream lifestyle event setting in India.
The response from attendees reflected a clear cultural shift. According to the brand’s on-ground recap, around 100 creators visited the IMBesharam Experience Hub, 65 participated in the brand’s interactive game-based activity, and 43 attendees won massagers during the engagement.
But the most memorable moment of the evening came when 21 participants shouted “I am Besharam!” aloud during the activity — with cheers and laughter from the crowd instead of discomfort. For the brand, that moment symbolized a growing shift in how India’s younger generation views conversations around intimacy and pleasure.
The activation also reflected IMBesharam’s brand philosophy: #PlayMoreShameLess.
“Besharam translates to ‘shameless,’ but for us it represents confidence, authenticity, and freedom from stigma,” said Raj Armani, Co-Founder of IMBesharam. “Events like Zepto Prom Night allow us to engage with people in a fun, authentic setting while normalizing conversations around pleasure, relationships, and wellness. When people interact with these products openly, curiosity replaces hesitation.”
Throughout the evening, IMBesharam showcased a curated selection of its best-selling and most innovative products, including beginner-friendly masturbators, couples products, and next-generation smart devices from leading global brands such as Satisfyer, Fleshlight, Honey Play Box, Lovense, The Handy, and Kiiroo.
Live demonstrations highlighted how modern sexual wellness products increasingly combine technology, personalization, and wellness-focused design. Visitors were also introduced to emerging trends in the category, including app-enabled toys, AI-supported concepts, and VR-integrated experiences that represent the next wave of global innovation.
Importantly, the activation focused on education, curiosity, and playful engagement rather than shock value, creating an environment where attendees could ask questions, explore products, and participate without feeling judged.
The event highlighted a broader shift taking place across India. For years, sexual wellness lived behind coded language and anonymous online searches. Today, a new generation of consumers increasingly views pleasure as part of self-care, relationships, and mental well-being.
IMBesharam’s presence at Zepto Prom Night reflected this evolution — bringing conversations about intimacy out of private corners and into a shared cultural space.
Underpinning the brand’s work is a clear mission: to normalize pleasure, challenge stigma, and advocate for a progressive India where individuals can express themselves without shame or judgment.
By engaging with creators, communities, and consumers in real-world settings, IMBesharam continues to build a movement around openness, education, and acceptance.
And if the loudest moment of Zepto Prom Night proved anything, it’s that the message is resonating. People are ready to show up — and they’re not ashamed to say it.
