Inclusive sex toy brand receives 80,000 masturbation registrations for beat-off stigma’ campaign Down Under

Over the last several weeks, tens of thousands of Australians regularly came together to help spread the word about the benefits of regular masturbation as part of a healthy wellness routine, culminating in over 80,000 orgasm registrations from coast to coast. Dubbed ‘One Big W*nk’, the unique masturbation awareness campaign by leading sextech pioneer Hot Octopuss was conceived by award-winning brand comms agency, Manifest Group — Hot Octopuss’ creative agency of record. Compelled to stand up to recent events in parliament that the sex wellness brand is concerned is giving the act a bad name, One Big W*nk’s aim was to encourage a healthier relationship with masturbation at a time when the country is facing a sex culture crisis.

Supported by high-profile comedian Alex Williamson whose videos accrued more than 200,000 views, as well as featuring repeat cameos by Australia’s Prime Minister, Scott Morrison (who proved he’s a busy man by popping up in multiple places across the country at once), participants accrued points for each time they registered their special moment. While many may have thought Canberra would take out first place, Melbourne came out on top with 24,961 w*nks. Brisbane was a close second with 20,502 and Sydney surprisingly lagged behind at 16,082 proving that The Emerald City isn’t as full of as many w*nkers as we all might have thought. 

“Given what’s transpired in recent weeks in politics, it’s clear that the Australian federal government is struggling with sex education, how to teach consent and is confused about the difference between milkshakes and masturbation,” says Hot Octopuss’ Co-Founder and COO Julia Margo.

She continues: “While there is clearly a time and a place and a right and wrong way to go about it, normalising conversations about a healthy relationship with sex and masturbation through straight-talking campaigns like One Big W*nk is what the nation needs right now, not comparisons to pizza, tacos and borrowing leggings.”

Throughout March and April, mates could nominate one another, and masturbation hotspots were highlighted on the innovative ‘beat map’ with users being able to choose between registering anonymously or by name. Climaxing with the world’s first ever synchronised orgasm on April 9 hosted by Manifest Melbourne’s Creative Director Jessie Bowers, one lucky participant from Sydney was crowned Australia’s Biggest W*nker, taking home a grand prize of a year’s supply of sex toys to upgrade their orgasm routine.

There are so many pros to regular orgasm like its antidepressant and immune-boosting — not to mention it can drastically reduce the chances for men of developing Prostate Cancer-later in life,” says Manifest Melbourne’s Co-Founder and Managing Director Isabel Thomson-Officer. 

She continues: “Sadly, the shame surrounding it means its beneficial qualities often get overshadowed. It’s empowering to see so many Australians get behind One Big W*nk and Hot Octopuss’ war on stigma in our first official campaign for the brand in the region.”