JOYDIVISION international AG moves into the future with a progressive corporate structure

After 29 years, JOYDIVISION founder, sole shareholder and board member Oliver Redschlag has decided to sell the company to pursue new paths.

The company for high-quality intimate care and sexual wellness products, founded in 1994, will be integrated into a new company structure by the new owner on 01.04.2023, which will include brands such as AMOR, MY SIZE, VIBRATISSIMO, etc..

Oliver Redschlag, as the transferring shareholder of JOYDIVISION international AG, and Michael Dills (CEO of Amor Gummiwaren GmbH) expect the integration to result in a stronger market presence worldwide through synergy effects in the product portfolio and the bundling of strengths.

In the future, JOYDIVISION international AG’s customers will have access to the expertise of 120 employees.

Oliver Redschlag: “It is important to me to have found a global player in the market segments who will further develop the JOYDIVISION brand with perspective and continue the Hanover location with the existing employee structure.” Mr. Redschlag will support the new board of directors with his know-how and advice during a transitional period.

In future, the company’s fortunes will be managed by Mr Michael Dills (strategic board member) and Mr Gerardo del Rio Romero (operational board member), who has already been partially introduced to the company by Mr Redschlag.

“Together with the experienced employees, we are looking forward to a future with prospects at the Hanover location,” says Gerardo del Rio Romero.