JOYDIVISION international GmbH acquires Loovara
JOYDIVISION international GmbH today announces the successful acquisition of the Loovara brand. With this acquisition, JOYDIVISION expands its portfolio with a range of innovative and high-quality products that further prioritise the sexual health and well-being of its customers.
Expansion of the range with new condom and health products
The Loovara brand is known for its special condoms, including latex-free condoms that are particularly suitable for people with latex allergies or sensitivities. Loovara also offers condoms in other sizes, which are an ideal solution for a comfortable fit and a better experience for different needs. The range is complemented by, among other things, lick wipes, hygiene products and lubricants, which ensure hygienic and safe oral eroticism and thus promote well-being in every respect.
‘With the acquisition of Loovara, we can expand our range in important areas and cater to the specific needs of a broader customer group,’ says Michael Dills, owner of JOYDIVISION international GmbH.
Focus on safety, comfort and sustainability
Loovara’s products are characterised not only by their high quality and special design, but also by their manufacture to the highest safety standards. The use of latex-free materials in the condoms is particularly noteworthy, which is of crucial importance for people with allergies or sensitivities.
Strategic synergies and future prospects
The integration of Loovara products will enable JOYDIVISION to further expand its market position and appeal to a new target group. The acquisition strengthens the company’s commitment to offering innovative products that meet modern sexual wellness and health requirements. The new product line perfectly complements JOYDIVISION’s existing offerings and contributes to the company’s long-term focus on establishing itself as a trusted partner in the intimate care and erotic products industry.
‘The acquisition of Loovara is a strategic step that will help us to further diversify our portfolio and focus even more strongly on the topic of sexual health,’ explains Gerardo del Rio in his role as Managing Director. ‘We look forward to continuing the success of the Loovara brand and continuing to develop products that bring safety, comfort and pleasure to our customers.’
