Just Eat Takeaway.com partners with Lovehoney Group as it launches first move into new self-care category
Just Eat Takeaway.com is partnering with Lovehoney Group, to offer sexual wellbeing products to consumers as part of the company’s move into self-care. The collaboration will kick off in the United Kingdom (Just Eat), Austria (Lieferando) and Denmark (Just Eat) through different local retailers in each market.
Through this partnership, Lovehoney Group will offer a wide variety of top-selling products, including the popular Womanizer, We-Vibe, ROMP and Fifty Shades of Grey ranges, delivering toys, lubricants, accessories and gifts to millions of consumers across multiple European markets. Exclusive offers and discounts will be available to consumers across key moments such as Halloween, Black Friday and Christmas, and will include free gifts on orders over €50 (or equivalent) from launch, while stocks last. Orders will be delivered discreetly through the business’ extensive delivery network, with 18+ age verification measures in place.
The move comes as Just Eat Takeaway.com expands its offering into self-care and seeks to broaden the variety of products available through its platform as part of its mission to empower everyday convenience by connecting consumers with more than 700,000 partners across its markets.
“Bringing everyday convenience to consumers spans every aspect of our lives, and this partnership with Lovehoney Group is testament to that. Self-care is becoming more important to consumers, and we are delighted to service our customers with the expansion of our assortment into the category. As we look forward, we will continue to focus on partnerships that make it easier for our consumers to seamlessly incorporate the products they know and love into their daily lives. ” – Guido Fambach, EVP Sales at Just Eat Takeaway.com
“This collaboration with Just Eat Takeaway.com is a significant milestone for us as we continue our mission to make sexual wellness products more accessible. Sexual wellness is an important part of self-care, wellbeing, and overall health. By partnering with a leader in on-demand delivery, we’re breaking new ground in how consumers can access our products, ensuring they can incorporate sexual wellbeing into their daily lives with ease and discretion.” – Johannes Plettenberg, CEO at Lovehoney Group
With a shared commitment to innovation, this collaboration underscores a commitment to making self-care and sexual wellness more accessible and convenient for millions of consumers. This initiative will inspire further innovations within the self-care space, setting a precedent for how sexual wellbeing products can be seamlessly integrated into everyday life.
The partnership will be rolled out to more markets in the next few weeks.
