Katy Perry teamed up with XR Brands for promo of her new single

XR Brands has teamed with pop superstar Katy Perry for the promotion of new single ‘Chained to the Rhythm’, shackling disco balls to landmarks across the country using Kink Industries’ heavy-duty cuffs and chains. Perry’s creative team sent her loyal fans on city-wide scavenger hunts last week to find a series of glittering orbs, each expertly bound to the ground using XR Brands’ blacksmith-made steel shackles. Once discovered, fans could plug in their headphones to get a sneak peek at Perry’s. Available from Kink Industries, these shackles are custom-made of heavy-duty stainless steel with a chrome finish and hex key for a secure fit.

“Katy Perry had a special vision for the promotion of her new single and we knew exactly what she’d need to make the most impact – our toughest stainless steel shackles,” said XR Brands VP of Sales and Marketing Rebecca Weinberg said. “‘Chained to the Rhythm’ is a strategically political anthem that urges listeners to see beyond their rose-colored glasses and it was an honor to help Katy promote and celebrate her important message across the country.”