Kiiroo Brings Interactive VR Pleasure Experiences to Babylon Loveshop’s New ‘Future of Sex’ Spaces in Belgium
Kiiroo announces its collaboration with Babylon Loveshop for the launch of the new ‘Future of Sex’ retail concept in Belgium. The immersive spaces, opening in Babylon’s Mons and Roncq locations, are designed to introduce consumers to the next generation of connected intimacy through VR, synchronized pleasure technology, and interactive experiences.
As part of the launch, Kiiroo will power dedicated VR experience zones featuring synchronized interactive devices connected to immersive adult content through the FeelMe AI platform. The installations are part of Babylon Loveshop’s larger ‘Future of Sex’ concept — a retail experience that moves beyond traditional product shelves toward experiential discovery and immersive technology
The official inaugurations will take place on:
- June 12, 2026 — Roncq
- June 13, 2026 — Mons
Both events will be open to the public and press, featuring VR demonstrations, synchronized pleasure experiences, immersive content screenings, retro arcade installations, cocktails, DJ sets, and exclusive survival kits for the first 100 visitors.
“Retail is evolving from simply displaying products to creating experiences people can actually feel, explore, and interact with,” said Maxime Kamstra – Global Marketing Manager at Kiiroo. “Through this collaboration with Babylon Loveshop, we’re bringing immersive pleasure technology into a physical retail environment in a way that feels accessible, exciting, and genuinely futuristic.”
The ‘Future of Sex’ spaces were designed to showcase how emerging technologies are reshaping intimacy and personal wellness. Visitors will be able to discover Kiiroo’s connected ecosystem, including synchronized interactive toys that respond in real time to VR and video content through FeelMe AI technology.
Rather than treating sextech as a niche category, the concept positions immersive intimacy experiences as part of a broader shift in modern retail — where consumers increasingly seek interactive, personalized, and experience-led environments.
“Our goal has always been to make interactive pleasure technology more approachable and immersive,” added Toon Timmermans CEO of Kiiroo “Seeing these experiences integrated into a forward-thinking retail concept like Future of Sex is an exciting glimpse into where intimacy retail is heading.”
The launch also reflects growing consumer interest in immersive entertainment, connected wellness products, and VR-driven experiences. By combining physical retail with interactive technology, the collaboration aims to create a new type of discovery space where visitors can engage with products in a more hands-on and experiential way.
