KushKards, Rock Candy Toys team up for product collaboration

KushKards and Rock Candy Toys have announced plans to launch NaughtyVibes, a co-branded line of sex toy greeting cards.

NaughtyVibes will include one greeting card, Rock Candy’s Honey Stinger bullet vibe, one Fresh Vibes toy cleaner towelette, and user instructions.

Lauren Miele, Owner + Founder of KushKards and NaughtyKards shared,“‘good vibes only’ is the perfect way to describe this energetic collaboration. After a year of searching, Rock Candy emerged as the ideal partner for this unique KushKards venture.”

Six NaughtyVibes SKUs will kick off the launch later this month, just in time for Halloween. According to Miele, the collection will double to 12 SKUs in January, followed by seasonal card drops throughout the year.

“Smoke shops and gift stores are enthusiastic about offering adult novelties and sexual health products,” Miele added. “The Honey Stinger has a compact size, fun colorways and beginner-friendly appeal. We see the crossover potential in the market, and this line is uniquely positioned to meet retailer and consumer demand in a clever and accessible way.”

Card designs blend snappy verbiage, playful fonts and bold patterns with hot pink, purple, and turquoise hues. With an MSRP of $19.95, the three-piece set will be packaged in a clear protective plastic sleeve.

Tracy Leone, Director of Sales for Rock Candy Toys expressed excitement for the upcoming partnership. “We are thrilled to embark on this partnership with Lauren and KushKards. Our brands are so complimentary; truly the intersection of whimsical and witty. The energy between our teams is fantastic, and I am very excited to see what the future holds.”

Per Leone, “our forthcoming collection will include two different displays for customers to choose from. In-store merchandising will be effortless for retailers. Keep an eye out for delightful holiday drops in the coming months as well.”