Lascivious Marketing, the Glasgow-based marketing consultancy has launched a new marketing advice and support service to help potential, new and seasoned industry executives alike during the current unprecedented and unpredictable manufacturing and retailing environment.
The ‘Let’s Talk Shop’ service, which is available now, consists of hourly audio or video calls with Brian Gray, Head Consultant at Lascivious Marketing, in which key marketing and other issues can be discussed confidentially and without interruption. Explaining the rationale for the launch, Gray stated: “We’re in the middle of a perfect – if cruelly perverse – storm in which external events such as global responses to Covid19 are contributing to significant levels of industry uncertainty. As a result, there’s additional stress and difficulties that manufacturers, wholesalers and sellers are having to contend with in their professional – and often personal – lives. This is on top of the already existing marketing challenges faced by industry newcomers as well as more seasoned operators. Therefore it became apparent to me that there should be a way for people to be able to discuss these issues and the effects in a relaxed and confidential manner, that’s also affordable to everyone.”
Affordability is a key aspect of the service Gray is providing: something which he feels has previously been an issue when it comes to offering candid support and practical advice.
“Not everyone can pay for marketing consultancy or outsource their marketing requirements, yet previously this had primarily been the only way in which business owners could discuss key marketing challenges with an industry professional. But now, with the new service available, owners can sit down for a confidential chat for an hour or so and feel free to open up and discuss what’s on their mind, without it being part of a larger and in some cases, unaffordable financial obligation.”
As well as affordability, Gray also highlights the value of turning to appropriately qualified professionals, especially during times of crisis or concern. “Despite no shortage of people around offering various kinds of health advice we turn to a properly qualified doctor when it matters. Likewise, when it comes to discussing one’s marketing and business health when feeling unsure or concerned, talking to someone with a proper marketing education and subsequent wide ranging experience really counts. My credentials therefore provide callers with the necessary level of reassurance that’s sought – and duly appreciated – in such circumstances.”
Gray is also looking forward to the variety of issues covered in the calls and the types of conversations clients will request, drawing comparison with the wide scope of topics he covers in his monthly EAN marketing column.
“Just like each marketing column offers something new, I’m thoroughly expecting a completely mixed bag from callers. There’s probably going to be a combination of purely marketing-related chats: some clients may want feedback on a particular issue; some may want to explore something and it may be more of a brainstorming session; others may want to chat more about wider marketing and entrepreneurial issues, whether professional or personal, as if we’re sat down having a cup of tea or a wee dram of whisky together. We’ll soon find out anyway. That said, I certainly don’t expect many calls asking me what Instagram filters to use!”
But what is most important to Gray is in providing value, however that is defined by clients. “This might be practical advice, shared knowledge, idea generation, or it may be simply from offering a sympathetic and supportive ear for people unable to discuss such things with friends, family or a potentially embarrassed local business support representative. All are equally valid. What matters most is helping owners and entrepreneurs through this challenging period and beyond, and I’m ready to do so.”
Further details of Gray’s Let’s Talk Shop service including prices and booking process, are available at lasciviousmarketing.com/letstalkshop