LELO has announced the appointment of Cameron Long-Tel as its new Sales Manager for the UK and Ireland. The main focus of the role is to secure stronger brand visibility with luxury retailers and e-tailers; build partnerships in the UK and keep LELO the number one luxury adult massager in Europe alongside educating retailers on what sets LELO apart from competitors and keeping brand heritage alive.
LELO General Manager for the UK Rachael Nsofor said: “Cameron has over twenty years in the beauty and erotic industry, not only covering national account and direct sales roles in the US; but also working in retail management and development roles in France and the UK. Cameron has followed and been passionate about LELO since the beginning and included sexy products at Zuzu Nova – a curated beauty & fashion emporium of her own housing hair, makeup and local design artists in Los Angeles. I’m extremely pleased to have Cameron on board – her passion for the brand and where she wants to take it is really special and I’m looking forward to seeing what she does with the LELO brand this year.”
Cameron Long-Tel commented: “LELO has always been a company I’ve been fond of from both a personal and professional capacity, so I’m delighted to join the UK team. I’m incredibly passionate about sexy confidence, women’s empowerment and sexual health. I want to see Lelo positioned with retailers that are outside of adult/erotic shops, making bedroom play more about the everyday conversation between a couple and less a taboo topic with Brits.”
Cameron started in her new position on June 1st.