LELO HEX Condom wins iF DESIGN AWARD 2017
LELO won the iF DESIGN AWARD in the category of healthcare. The award is one of the design industry’s oldest, with a heritage dating back over 60 years. HEX was chosen from amongst 5,500 candidates across 59 countries, and impressed a jury of 58 industry experts sufficiently to give it the top spot in its sector.
“The coveted prize is a testament to the condom’s brilliantly innovative design, combining thinness and strength through a network of interconnected cells,” the company announced. HEX’s award cabinet is been swelling recently, with further wins across Europe – particularly in Italy and a French one. LELO has previously grabbed winning spots at the Red Dot Design Award and the Cannes Lions.
LELO CMO Steve Thomson says: “Fantastic news once again for LELO and the HEX condom! With International Condom Day on the February 13, this is the perfect way to show how the seven years of hard work we invested in HEX was absolutely validated. The demand for these condoms is growing – we’ve already started selling out in same places in the US! – and that demand is being reflected in the critical reception. We couldn’t be happier that we’ve done what we set out to do: make a difference.”