LELO won Brand of the Year at Native Advertising Awards 2018 held in Berlin

Winning Brand of the Year against the likes of Netflix and Media Markt seemed like a long-shot, but then so was winning the Cannes Lion, commented Luka Matutinović, the brand’s CMO. Besides winning Brand of the Year, LELO’s ‘Let’s Talk About Sex: Breaking the Taboo’ campaign, created and executed by 24sata Native in Croatia, won in several other categories, including Best Mobile Strategy, Best Use of Online Media and Best Use of Online Articles.
All the winners have been selected by a panel of judges from across the industry based on their work in categories covering the most important aspects of native advertising such as strategy, organization, formats, and channels. The jury counts experienced native advertising professionals such as Stephanie Losee, Head of Content at Visa Corporate Communication, Tim Cain, Founder of Digital First Media, Stuart Feil, Custom Publishing Director at Adweek, Susan Borst, VP, Mobile at IAB, Irina Pashina, Senior Director, Content Marketing at SAP and Chad Pollitt, VP of Marketing at InPowered.