LELO announced that its HEX condom won a Golden A’Design Award in the category of Design Quality and Innovation. The respected award is bestowed by a panel of International Design Academy grand jurors, which consists of influential press members, established designers, leading academics and prominent entrepreneurs worldwide.
This award is the second design medal in the HEX cabinet in recent weeks, following an iF Design Award earlier this Spring. Steve Thomson, LELO CMO, said: “It’s only the start of the awards season and the innovative HEX condom has already grabbed two big trophies to add to the various marketing and social media awards it won earlier in the year. As a brand rooted in design, it’s a pleasure to have the hard work rewarded publicly, and absolutely validates the years of hard work that went into it. We couldn’t be happier today.”
The A’ Design Awards were established to recognize brands from all countries that create “products and projects that offer additional value, increased utility, new functionality, superior aesthetics, exceptional efficiency, improved sustainability and remarkable performance … for the betterment of mankind.”