Liberator Promotes Geneviève Larivière to Global Sales Director

Liberator announced the promotion of Genevieve Lariviere to Global Sales Director. In her new role, Lariviere will lead the company’s international sales strategy, deepen distribution and wholesale partnerships, and drive go-to-market initiatives across key global regions.

“I am looking forward to strengthening partnerships and bringing something new and innovative to the international market,” said Genevieve Lariviere, the newly appointed Global Sales Director. “I’m excited to work with our retail and e-commerce partners to expand Liberator’s reach while staying true to our mission of making intimacy more comfortable, empowering, and inclusive for everyone.”

John Robinson, Vice President of Sales, added: “We’re thrilled to promote Genevieve to this role. Her strategic vision, proven track record in B2B sales, and ability to build authentic relationships make her the perfect choice to lead our global expansion. I have every confidence in her leadership and the growth she will deliver for Liberator.”

Lariviere joined Liberator as Sales Director two years ago and has been instrumental in shaping the company’s wholesale growth, developing creative outreach programs, and strengthening relationships with retail partners. In her expanded role, she will oversee international sales operations, collaborate with marketing and product teams on localized offerings, and explore new strategic partnerships to accelerate global distribution.