SCALA is thrilled to announce the appointment of Liliana Brenninkmeijer as the new CalExotics Brand Ambassador. Liliana will be SCALA’s primary point-of-contact for all CalExotics related matters and will help retailers maximize the brand’s amazing sales potential. The addition of Liliana Brenninkmeijer as the specialized CalExotics Brand Ambassador opens the door to new, exciting developments in the exclusive SCALA and CalExotics partnership. Liliana’s diverse background in consumer psychology, erotic B2C retail and product development ensures she is able to interpret current market trends and help retailers use them to maximize their own CalExotics sales potential. Liliana will be dedicated to developing CalExotics’ brand presence on the European market, working on brand awareness and promotion in conjunction with the SCALA sales team and CalExotics representatives; which translates into in-store trainings and work-shops for SCALA retailers, plus the creation of new marketing materials to help boost sales. Liliana: “I am very excited about my new challenge at SCALA, as the company’s impressive heritage in the industry and its international presence as a premium distributor offer many dynamic prospects.” “At SCALA, we’re mutually excited about Liliana’s arrival, as her professional experience and social, energetic personality will no doubt benefit the promotion of CalExotics as a must-have, quality brand in any retail assortment”, the company says.
About Liliana: Liliana Brenninkmeijer studied psychology with a specialization in consumer behavior. Supporting her studies, Liliana worked as retail assistant at Pure Lust Boutique, an established name in erotic retail in Amsterdam. This period contributed to Liliana’s in-depth knowledge about B2C erotic retail, consumer trends and how to approach consumers in a non-intimidating, engaging way about erotic subjects. After graduating, Liliana was recruited aby LELOiAB as a Business Development Manager Benelux representing high-end brands as LELO, HEX and Intimina, further expanding her skills with a fantastic understanding of product development and erotic functionality.
In her spare time, Liliana loves to cook and enjoys social occasions with friends and family. Going out for dinner, visiting museums, boxing, cinema, travelling and collecting sneakers are also favorite activities of Liliana. In summertime, she is often found the beach or at festivals and SCALA is confident she will add a healthy dose of sunshine to any business occasion as their new CalExotics Brand Ambassador.