Little Leaf Agency Marks Five Years as a Global Leader in Sexual Wellness PR and Communications
Little Leaf Agency celebrates its fifth anniversary marking half a decade since founder and CEO Kathryn Byberg launched the agency in 2021 on the premise that sexual wellness brands deserve better communications professionals.
Since its founding, Little Leaf has grown from a small boutique agency into a global remote team serving some of the most renowned brands, educators, and retailers across the UK, US, and European markets. The agency’s client roster has included Le Wand, b-Vibe, Svakom, Pjur, Bliss Cruises, Hello Nancy, FUN FACTORY, Lubelife, and Erika Lust among others.
The anniversary follows a period of industry recognition for the agency. In 2026, Byberg was named Marketing Executive of the Year at the XBIZ Awards, and Little Leaf received two SXMA Awards the same year for marketing agency of the year and for PR. The agency has also built a visible presence on industry panels and keynote stages, reinforcing its position within the sexual wellness communications space.
Little Leaf’s team, now spanning specialists across PR and media relations, influencer relations, Reddit, social media, and branding and affiliate marketing, has grown alongside the agency’s client base, now having 16 team members across the US, Canada, UK, Spain, Croatia, Germany and Poland.
“Five years in and we’re still driven by the same goal that inspired us to start Little Leaf Agency; delivering measurable communications strategies for sexual wellness brands in a space where the traditional rulebook rarely applies,” said Byberg. “This anniversary is about the people who made that possible, including our team, our clients, and the journalists, creators and collaborators who have trusted us to tell important stories.“
“Marketing has changed dramatically over the past five years, and the rules for sexual wellness brands are still being rewritten. As AI increasingly draws on credible earned media to shape the information people discover, strategic PR has never been more valuable. We’re proud that so many established brands trust us as their partner, and we’re ready for the next stage of Little Leaf’s growth.”
To mark the milestone, the agency released an internal anniversary zine documenting five years of campaigns and client work, alongside a broader look at its growth trajectory heading into its next chapter.
To learn more about Little Leaf and what’s next for the agency, visit https://littleleaf.agency/
