LOVE NOT WAR wins Marie Claire Sustainability Award

British, eco-friendly sex toy brand, LOVE NOT WAR has been named the ‘Best New Sustainable Brand for Sex Toys’ at the annual Marie Claire Sustainability Awards.

Marie Claire UK’s annual Sustainability Awards aims to celebrate brands, organisations, and products that are genuinely implementing change and building a better tomorrow and judge Hannah Cox picked this winner because of the ‘innovative way they’re bringing sustainability to a new market.’

This latest award, the brand’s fourth this year, joins the ranks of LOVE NOT WAR’s commendable repertoire of other recent wins including a Gold iF Award, a Red Dot Award the ‘Oscar’ of the eco-conscious world and a Green Product Award.

Co-Founder and CEO of LOVE NOT WAR, Will Ranscombe, commented: “No one wants a secondhand sex toy, and we all know it is notoriously difficult to repair a damaged sex toy. Sex toys are becoming ever more mainstream and the sexual wellness industry is booming so it is of the utmost importance to find solutions to help make our industry greener. We are incredibly proud of the entire LOVE NOT WAR range and everything we have been able to achieve in such a short space of time.We made it our mission to become the most sustainable adult toy brand on the market and encourage others in the industry to follow suit. This award is not only a massive achievement for us professionally but it also acts as a great testament to our efforts in the field of sustainability. It means people see the true value in finding eco-friendly and sustainable sex toy options. People are both excited and intrigued by the prospect of a sex toy that is not only able to offer them pleasure but also takes the planet into consideration.”

The sustainable pleasure toy company, which was first launched in April 2021, has created the world’s first range of eco-conscious vibrators using aluminium drink cans and converting them into luxury sex toys.

Four recycled 330ml drink cans provide enough aluminium to manufacture one LOVE NOT WAR toy.

LOVE NOT WAR’s latest product release, Maya, is made up of 99% recycled aluminium and it only requires three coke cans to produce.

One recycled daily newspaper (120g roughly) is enough to make the cardboard packaging and inserts for two LOVE NOT WAR units (60g per unit) and all their packaging is fully compostable.

LOVE NOT WAR’s entire range of products, which is designed and created in the company’s custom-built, green-powered factory, are all waterproof, rechargeable and come in two separate parts, the base and head. This makes each vibrator head detachable and interchangeable with all the other heads in the brand’s range allowing you to have multiple toys in one.